Bob Iger’s Comments on the Future of TV

The Walt Disney Company
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In a recent interview, former Disney CEO Bob Iger made a bold statement: “TV is dead.” Iger’s comments have sparked a debate about the future of television, and whether Disney can survive in a world where linear TV is no longer king.

Iger’s comments are not entirely surprising. The television industry has been in decline for years, as viewers have migrated to streaming services like Netflix and Amazon Prime Video. In 2022, the average American household subscribed to 3.6 streaming services, up from just 2.7 in 2017.

Disney has been one of the most successful companies in the streaming wars. Its Disney+ service has over 130 million subscribers, and it is expected to reach 200 million subscribers by 2024. However, Disney is still heavily reliant on traditional TV. Its ABC network is still the most-watched network in the United States, and it generates billions of dollars in revenue each year.

So, can Disney survive in a world where TV is dead? It’s hard to say for sure. However, Disney has a number of factors in its favor. It has a deep library of content, including some of the most popular TV shows and movies in the world. It also has a strong brand, and it is well-positioned to take advantage of the growth of streaming.

However, Disney will need to make some changes if it wants to survive in the long term. It will need to continue to invest in streaming, and it will need to find ways to make its traditional TV assets more valuable. If Disney can do these things, it will be well-positioned to thrive in the new world of television.


The future of television is uncertain, but Disney is well-positioned to survive. The company has a deep library of content, a strong brand, and a commitment to innovation. If Disney can continue to invest in streaming and make its traditional TV assets more valuable, it will be a major player in the new world of television.

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