Munich, Germany, July 23, 2023 — German automaker Audi said on Friday it aims to sell 50% electric vehicles by 2030, up from 10% last year. The company also said it will invest 18 billion euros ($19.6 billion) in electric vehicles and batteries by 2026.
Audi’s announcement is part of a broader trend in the automotive industry, as automakers move to electrify their lineups in response to increasing demand for electric vehicles and government regulations aimed at reducing emissions.
“We are accelerating our transformation to become a fully electric company,” said Markus Duesmann, CEO of Audi. “By 2030, we want to be a leading provider of premium electric vehicles.”
Audi’s 50% sales target for 2030 is ambitious, but the company is well-positioned to achieve it. The company has a strong portfolio of electric vehicles, including the e-Tron SUV and the e-Tron GT. Audi is also investing heavily in electric vehicle technology, including batteries and charging infrastructure.
If Audi can achieve its 50% sales target, it would be a major milestone for the company and the automotive industry as a whole. It would show that electric vehicles are becoming mainstream and that the transition to a zero-emissions future is well underway.
“Audi’s 50% sales target for 2030 is a bold move, but it’s one that I think the company is well-positioned to achieve,” said Michael Hewson, chief market analyst at CMC Markets UK. “Audi has a strong portfolio of electric vehicles, and it’s investing heavily in electric vehicle technology. If the company can continue to execute its plans, I think it will be able to achieve its target.”
Hewson added that Audi’s announcement is a sign of the growing momentum in the electric vehicle market. “More and more automakers are setting ambitious sales targets for electric vehicles,” he said. “This shows that the transition to a zero-emissions future is well underway.”
Audi’s 50% sales target for 2030 is a long-term goal, but the company is already making progress. In the first half of 2023, Audi sold 100,000 electric vehicles, up 100% from the same period last year.
The company is also expanding its electric vehicle lineup. In the coming years, Audi plans to launch several new electric vehicles, including the Q6 e-tron SUV and the A6 e-Tron sedan.
If Audi can continue its momentum in the electric vehicle market, it could become a major player in the segment. The company has the resources and the commitment to make it happen.